Content Marketing Strategy & Buyer Persona: A Perfect Match

January 27, 2014
When prospective clients search for content, they could be at various stages in the buyer's journey. They may be looking for an answer to a question, or ready to make a purchase. How do you match the right content to the right buyer persona? Square 2 Marketing's Chief Marketing Officer, Eric Keiles, provides you with key content marketing tips. For more on the buyer persona and buyer's journey, read "Inbound Marketing Only Works When It's Aligned With The Buyer’s Journey" on Square 2 Marketing's blog: http://www.square2marketing.com/blog/inbound-marketing-only-works-when-its-aligned-with-the-buyers-journey
Previous Video
Steve Wildemann - Advanced Staging Productions
Steve Wildemann - Advanced Staging Productions

Next Video
Welcome To Square 2 Marketing
Welcome To Square 2 Marketing

Welcome To Square 2 Marketing