Connecting Your Content To A Solid Messaging Strategy
You've invested a lot of time and effort into your content marketing efforts but you're not seeing the results you expected. So ... what went wrong? While your content is probably well-written and engaging, the reason it's not bringing you the leads you need is most likely because it lacks clear, consistent messaging -- an emotionally relatable backstory that conveys your company's mission -- that explains the "why" behind your business. In this week's Video Marketing Minute, Eric Keiles explains why your company needs a "why", and how you should be breaking down your story to form an effective messaging strategy.