Turning Website Visitors Into Leads
Your traffic numbers are up, and you're happy. But don't get too excited -- your marketing responsibilities have just begun. Next step: lead conversion. To achieve your revenue goals and continue cranking up ROI numbers, a good chunk of your website visitors must be converted into leads for your company. After all, mere visitors don't necessarily contribute to any future company success. Leads do. So, how exactly do you go about turning meandering visitors into loyal leads? In this week's Video Marketing Minute, Eric Keiles takes you through effective lead conversion with 5 simple steps.