Inbound Marketing Or Demand Generation? The Issues Below Sound Like People Are Confused
Over the next couple of days, you’re going to see everyone and their brother publishing HubSpot’s 2017 State of Inbound report. While we could do the same, instead we’re here providing you with solutions to the challenges identified in the report. Yesterday we highlighted the sales challenges, and today we’re focusing on the marketing challenges.
When you look at the top issues uncovered in the report, it’s startling that 63% of the people identified generating traffic and leads as the top challenge. Wow! As a community of smart marketers, we’re still struggling to do the basics. How is that possible? The short answer is that it has become even more difficult. While the tools are more diverse and widely available, how you use those tools has changed so dramatically that it’s still a challenge.