CASL Compliance: Essentials Every Marketer Needs To Know

May 16, 2017 Pierce Heska, Account Coordinator

If you are a digital marketer in North America, you need to be aware of Canada’s Anti-Spam Legislation (CASL).

CASL was created to minimize spam and “promote the efficiency and adaptability of the Canadian economy.” According to the American Bar Association (ABA), CASL is one of the toughest anti-spam laws in the world. It was not created to hinder e-business, though – just to minimize the impact of spam on users, and to maximize valuable and reliable content.

Read below to learn the essentials all digital marketers should know about CASL.

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