11 Revenue Metrics You Can Use For Sales And Marketing Alignment

May 11, 2017 Mike Lieberman, Chief Revenue Scientist

Marketing And Sales Are Quickly Becoming Data-Driven, Metrics-Oriented Practices

It looks like sales and marketing alignment is finally becoming a reality. Most of the legacy issues preventing sales and marketing from merging into one single revenue department are dissolving. Today’s CRM systems link elegantly into the marketing platforms, so it’s now easy to track a prospect’s journey from click all the way to close.

The most progressive businesses are hiring chief revenue officers to lead their revenue departments and set clear revenue growth goals. They’re focused on leads, sales opportunities, shorter sales cycles and more new customers. These CROs are smart and they’re intimate with the language of revenue, which is math.

Previous Article
Siloed Marketing Could Be Why Your Inbound Marketing Underperforms
Siloed Marketing Could Be Why Your Inbound Marketing Underperforms

Inbound Marketing Results Require Orchestration, And That Means Breaking Down Silos If you’ve b...

Next Article
I Finally Figured Out What's Wrong With Marketing (And Sales)
I Finally Figured Out What's Wrong With Marketing (And Sales)

Why Are So Many People Frustrated With Revenue Generation? Why Is Marketing So Hard That People ...

Send inbound marketing and inbound sales content straight to your inbox! Subscribe to our blog today!

Subscribe me!