I Finally Figured Out What's Wrong With Marketing (And Sales)

May 10, 2017 Mike Lieberman, Chief Revenue Scientist

Why Are So Many People Frustrated With Revenue Generation? Why Is Marketing So Hard That People Are Angry?

Tasks that frustrate us make us angry. When you can’t generate enough leads to hit your revenue goals, you get frustrated and angry. When you can’t close enough of your leads to hit your revenue growth goals, you get frustrated and angry. It’s a natural human response to challenges.

But there’s something different about marketing that makes us extra frustrated, and I think I understand what might be contributing to our general frustration. Let’s see if we can agree on a few components of this lead and revenue generation challenge.

Previous Article
11 Revenue Metrics You Can Use For Sales And Marketing Alignment
11 Revenue Metrics You Can Use For Sales And Marketing Alignment

Marketing And Sales Are Quickly Becoming Data-Driven, Metrics-Oriented Practices It looks like ...

Next Article
7 Ways Inbound Marketing Can Impact Top-Line Revenue Growth This Week
7 Ways Inbound Marketing Can Impact Top-Line Revenue Growth This Week

Closely Aligning Sales And Marketing Pays Off In The Short Term The days of marketing doing its...

Send inbound marketing and inbound sales content straight to your inbox! Subscribe to our blog today!

Subscribe me!