How Does Inbound Marketing Play In A Demand Generation Marketing Strategy?

May 8, 2017 Mike Lieberman, Chief Revenue Scientist

Today, Most Companies Are Executing A Blend Of Inbound And Outbound Tactics

When it comes to life and revenue generation, the answer is rarely white or black but rather many shades of gray. Most businesses today are deploying a blend of inbound marketing and outbound tactics, and theyre seeing positive results.

The mix of inbound and outbound really comes down to your budget, your goals and your timeline. When your budget is tight, you might have to wait a little longer to see results because you simply don’t have the resources to move the needle quickly.

But when you invest at the level matching your own business goals, a lot of inbound and outbound tactics come together to produce dramatic revenue-optimization results.

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