Storytelling: The Lost Art In The Science Of Inbound Marketing

May 2, 2017 Mike Lieberman, Chief Revenue Scientist

            Poor Results? It Might Not Be Your Tactics; It Might Be Your Message

Marketing can feel very militaristic with campaigns, targets and email as air cover and sales as the ground attack, but the reality is you’re attempting to talk to people. Thinking about your potential prospects as people and not targets is likely to produce a different result. Once you realize marketing strategies need to be a human-to-human effort, you might rethink what you’re saying to them.

For example, if you’re talking about yourself, people might not care as much. Instead, try to craft a message that’s more about them. If you’re talking about the features and benefits of what you do, it’s likely your prospects won’t remember many of these details. It’s not that those details aren’t wonderful, it’s just that our brains aren’t wired to remember stuff like that.

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