Run, Forrest, Run! Why Inbound Marketing Teams Never Stop Running

April 28, 2017 Mike Lieberman, Chief Revenue Scientist

Getting Inbound Marketing Results Demands Constant Care And Feeding; It Never Stops

You’re running an inbound marketing program and you’re a little disappointed with the results. You thought you’d be further along by now. What’s preventing you from seeing more leads, opportunities and new customers? The answer might be what you’re doing, how often you’re doing it and the way you’re doing it.

Inbound is a little different than demand generation, advertising and even any of the individual tactics you might be familiar with like search, social or email marketing. Inbound marketing is a collection of tactics that require you to be working on them day in and day out. It’s not like building an ad campaign where you place the ads and watch them perform. It’s not like lead nurturing campaigns where you build them, install them and watch how they do.

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