Is Your Organization Ready For ABM? 6 Questions To Be Sure [Video]

April 27, 2017 Meghan Durett, Director Of Marketing

Account-based marketing, or ABM, is a hot digital marketing tactic that helps businesses target specific accounts or individuals with strategic outreach fueled by technology.

ABM can be an extremely effective tactic, but you have to be sure your organization is ready for this kind of demand generation program. Otherwise, you risk wasting considerable time, money and resources.

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