A Play-By-Play Of How Inbound Marketing Produced A $1 Million New Customer For A Manufacturing Client

April 21, 2017 Mike Lieberman, Chief Inbound Scientist

Finally, The Inbound Marketing Buyer Journey Uncovered From Click To Close

Does inbound marketing work? You’re damn right it does. Just ask one of our long-tenured manufacturing clients.

They recently closed a new client worth over $1 million in revenue, and it was entirely from their inbound marketing efforts.

I thought it would be interesting to dissect step by step exactly how this prospect found them, connected with them, was nurtured by them and eventually became their new big client. We’ll look at the prospects marketing behaviors, their sales behaviors and the timing required to nurture, sell and close a new piece of business worth over $1 million.

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