Direct Mail Gets An Upgrade From The USPS: Digital Marketing Plus Or Minus?

April 11, 2017 Mike Lieberman, Chief Inbound Scientist

Whether Youre Doing Inbound Marketing Or Demand Generation, This Should Get Your Attention

It’s called Informed Delivery™ and it’s a new service from our friends at the USPS. The way it works is participating consumers receive an email containing grayscale images of the outside of their household’s letter-sized mail pieces that will be arriving soon.

The U.S. Postal Service is calling this an unprecedented opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions and insights.” I’m looking at this from both sides (their side and the direct marketer’s side), but I’m also looking at this from the consumer’s side. This might just be my opportunity to block all that unwanted junk mail.

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