Marketing Strategy Must Include A Conversation About Your Stories, Or Else Your Lead Generation Is Dead On Arrival
Here I am talking about marketing strategy again. But do yourself a big favor and read this article, because you’re not going to want to miss it. I’m talking about strategy again because it continues to be the key to successful lead generation and the most overlooked, under-delivered part of every inbound marketing engagement.
Think about your own inbound marketing program. How much time did you or your inbound marketing agency spend on strategy? A couple of hours in an initial meeting? A day or two? Maybe a week? I know, you did personas, which took you a couple of days or maybe a week to create. Then what else did you do? Did you map out each persona’s buyer journey?