Why Inbound Marketing Works Better For Manufacturing Companies

March 30, 2017 Mike Lieberman, Chief Inbound Scientist

Strategy, Planning, Patience And Perseverance Are Already In Their DNA

It’s interesting that when you look at all the inbound marketing going on, a lot of it is focused on fast-moving companies like startups, software firms, SaaS companies and high-growth entrepreneurial firms. But when we look at our portfolio of clients, we see the most significant successes coming from our old-line, non-sexy manufacturing and industrial companies. Why?

As the resident inbound scientist here, I started to look into what the common denominators were across these companies, the successes they were seeing, why they were seeing those successes, and what the differences were between these companies and their engagements.

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