Why Your Email Marketing Opt-Out Rates Might Be Going Through The Roof

March 13, 2017 Mike Lieberman, Chief Inbound Scientist

And How To Use Inbound Marketing To Prevent This From Happening In The First Place

I’m an inbound marketing scientist, so I’m constantly running a set of experiments. My current experiment involves me opting out of all my spammy emails. In the past, I just deleted unwanted emails, but then I got thinking. If I don’t send a message, how is anyone going to know they’re bothering me and how am I going to change the way people think about marketing going forward?

The headline of the article is clearly a little funny, and I’m not going to singlehandedly impact everyone’s opt-out rates. However, I’m encouraging all of you to look closely at your opt-out rates. It’s not a metric that marketers look at as consistently as email open rates and click-through rates. If your audience is not feeling the love, your opt-out rates will start inching up.

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