And How To Use Inbound Marketing To Prevent This From Happening In The First Place
I’m an inbound marketing scientist, so I’m constantly running a set of experiments. My current experiment involves me opting out of all my “spammy” emails. In the past, I just deleted unwanted emails, but then I got thinking. If I don’t send a message, how is anyone going to know they’re bothering me and how am I going to change the way people think about marketing going forward?
The headline of the article is clearly a little funny, and I’m not going to singlehandedly impact everyone’s opt-out rates. However, I’m encouraging all of you to look closely at your opt-out rates. It’s not a metric that marketers look at as consistently as email open rates and click-through rates. If your audience is not feeling the love, your opt-out rates will start inching up.