3 Key Inbound Marketing Metrics And How You Should Be Optimizing For Them

March 8, 2017 Jennifer Nieuwkerk

Drive Relevant Search Traffic And Qualified Leads By Continuously Fine-Tuning Your Inbound Marketing Program

Whether you work to rank for keywords on the first page of Google or increase landing page conversions, the results of a true inbound marketing program should be more engaged prospects, more relevant search traffic and more qualified leads.

There are many ways to optimize for a successful marketing program – so many that you may be wondering where to start. By learning about these three key marketing metrics, you’ll be prepared to evaluate how some of your strategies must be adjusted to meet your marketing goals.

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