Insist On Doing Cold Emails? Use Inbound Marketing To Warm Them Up

February 14, 2017 Mike Lieberman, Chief Inbound Scientist

If We Can’t Talk You Out Of Cold Emails, At Least Let Us Help You Get Them To Work Better

In a recent article, I begged you to stop sending unsolicited cold emails as part of your marketing campaign. I stand by that position, but I’m a practical man and I understand why some of you insist on using this practice today. Even with a horribly low open and click-through rate, you still get a bite every now and then, and sometimes those bites turn into revenue. I get it.

We’ve learned some techniques from our years of practicing inbound marketing that can be applied to this tactic to improve the performance enough to make the program decent from a metrics perspective. I also think it’s important to know what performance expectations you should be looking at before, during and after you launch your own email campaigns.

Previous Article
Inbound Marketing Lead Nurturing: How To Get Lights-Out Open Rates
Inbound Marketing Lead Nurturing: How To Get Lights-Out Open Rates

Create A Remarkable Experience, Not A Sales-Centric Barrage Of 'Buy' The series of email-relate...

Next Article
The Science Of Search Applied As Part Of An Inbound Marketing Program
The Science Of Search Applied As Part Of An Inbound Marketing Program

Inbound Marketing Is A Scientific Method Designed To Drive Leads And Search Is The First Part I...

Send inbound marketing and inbound sales content straight to your inbox! Subscribe to our blog today!

Subscribe me!