What’s Wrong With Email Marketing? Who Broke It And How Do You Fix It?

February 10, 2017 Mike Lieberman, Chief Inbound Scientist

Email Marketing Has A Place In Any Inbound Marketing Program — It Just Has To Be Deployed With Care

At the risk of appearing on a soap box, here we are again talking about email. But today it’s not about the abusive email practices many companies are using. Instead, it’s about how to fix your email marketing efforts so they produce the desired results.

Email marketing has a strategic place in any inbound marketing effort. To us, it’s the air cover for the ground troops, and if you want to win the battle, it’s a necessary part of any marketing effort. But if your air cover is improperly planned, executed and adjusted, you might just drop it on your own troops. I’d like you to avoid that because it’s what’s going on right now at many companies.

Here’s what’s wrong with email marketing today and how to fix it at your company.

Previous Article
7 Surefire Ways To Fail At Lead Generation Using Content Markting
7 Surefire Ways To Fail At Lead Generation Using Content Markting

In the battle to drive revenue and profits, content marketing is a critically important weapon The content...

Next Article
Is Your Website A Lead Generation Machine Or An Online Brochure?
Is Your Website A Lead Generation Machine Or An Online Brochure?

Inbound Marketing Gives You The Instructions To Build A Lead-Generating Site Back in the day (a...

Send inbound marketing and inbound sales content straight to your inbox! Subscribe to our blog today!

Subscribe me!