A Step To Inbound Marketing — Google Takes A Stand On Website Pop-Ups

January 31, 2017 Mike Lieberman, Chief Inbound Scientist

Stop Interrupting And Start Earning Your Visitors’ Attention

On January 10, 2017, Google introduced the mobile intrusive interstitial penalty, which penalizes intrusive interstitials that manifest themselves directly after going from the results of a Google mobile search to a specific page. What the heck does “interstitials” mean?

Interstitial ads are full-screen advertisements that obscure the interface of their host application. Usually these ads are displayed at organic transition points in the flow of an application. Often, they freeze for a designated number of seconds before an “X” out opportunity is presented on the screen.

Genius Monkey offers a simple article to explain more about the details, but the short story is you should continue to focus on quality of content and not tricks that interrupt a visitor’s experience on your website. This Search Engine Journal article offers even more details and the picture here illustrates some of what to avoid.

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