Inbound Marketing Is A Science And Science Dictates That You Test Everything
Once data became available on almost every aspect of marketing, it evolved into a science. Today, we have real-time data on everything, including website visitors, conversion rates, leads, blogging, content, email, search, rankings and page performance. It’s all there in black and white — no more gray areas.
What this means is that you’re now able to systematically improve your marketing over time by testing various components in a structured way. One of the best ways to do this is by applying a “we should test that” attitude to your inbound marketing and by applying A/B tests in as many relevant places as possible.