Inbound Marketing: Myth Or Proven Methodology?

January 17, 2017 Mike Lieberman, Chief Inbound Scientist

If You’ve Never Seen Inbound Marketing Work, I Can Understand Your Disbelief

The other day I posted an article on LinkedIn about the differences between demand generation and inbound marketing. The article got its fair share of likes and a comment or two, but one of the comments caught my attention.

Here is a direct quote of the exact comment: “To me, inbound marketing is a myth. It is complete nonsense.” The comment got me thinking that I don’t believe in bigfoot, despite the huge amount of grainy and questionable video footage, because I’ve never seen an actual bigfoot.

Could inbound marketing be a myth to everyone who has never seen it in action? Just like bigfoot, the Loch Ness Monster and UFOs, if you’ve never seen these, it’s going to be hard to believe they exist. That brings me to the point of this article. Let’s debunk the myth with facts and figures from actual inbound marketing engagements.

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