What Is Demand Generation? How Is It Different From Inbound Marketing?

January 13, 2017 Mike Lieberman, Chief Inbound Scientist

Is It Different And Why Should You Care? How Knowing Is Going To Make You A Better Marketer

Wikipedia, which has the answer to every question, defines demand generation as "the focus of targeted marketing programs to drive awareness and interest in a companys products and/or services."

HubSpot defines demand generation as programs to "help your organization reach new markets, promote new product features, build consumer buzz, generate PR and re-engage existing customers." HubSpot notes that demand generation "is more than just a branding concept or early funnel marketing tactic. Demand generation programs are touch points throughout the conversion optimization and sales cycles."

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