The Secret Ingredient To Launching A Winning Website: Personas

December 29, 2016 Meghan Durett, Director Of Marketing

Are you thinking about launching a new website? If so, you have probably (to some extent) thought about what you want it to look like. Maybe you want it to be easy to navigate, mobile-friendly or really simplistic and smooth. Perhaps you want a lot of focus on your products/services page. Maybe all you know at this point is that you want a new website and you like the color blue, so blue should probably be incorporated somewhere.

Regardless of the degree to which you have thought about or researched a new website, this should be the first thing on your mind moving forward: Who is the website for?

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