The Evolution Of The Marketing Mix (And What Inbound Has To Do With It)

December 27, 2016 Meghan Durett, Director Of Marketing

As a marketing professional, you're likely familiar with the 4 Ps of the marketing mix: product, price, place and promotion. Whether you first discovered these industry pillars as an eager marketing major or uncovered them later on as you pursued your professional career, you understand how they contribute to a comprehensive strategy. What you may not know is that the 4 Ps have changed, and inbound marketing is a driving force. 

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