Businesses Are Attacking Marketing First And Putting Improvements In The Sales Process As A Secondary Priority
A lot has been written this year about improving the alignment between sales and marketing. But what are the challenges to making this a reality? Sales teams have historically been much less likely to change, much less accepting of new processes and present much bigger risks for organizations when it comes to introducing new methodologies.
Regardless of how many new sales enablement software tools roll out and how much people talk about sales enablement services, if company leadership isn’t ready to tackle this typically underperforming area, then there’s little to be done.