Prediction #5 — Novice Inbound Marketing Vs. Expert Inbound Marketing Will Be Measured By Results

December 13, 2016 Mike Lieberman, Chief Inbound Scientist

All Inbound Marketing Results Are Not Created Equally

As inbound marketing gains speed, more and more people are trying to do it. That means more and more novices are attempting to get results from inbound. The question is this: As they fail, will inbound take the brunt or will people recognize they need actual inbound experts to get results? We’ll consider this and reveal the trends.

We’ve noticed a trend over the past few months. More companies are contacting us with a similar story. The story goes something like this: “I’ve been working with an inbound marketing agency for the past 12 months and now that we’re coming to the end of the engagement, we’re not sure it’s working. We talked to you 12 months ago, but went in a different direction because of price. Can you look at what we’ve been doing and give us some guidance?”

Our response is: “Yes, we’re happy to review what you’ve been doing. We’ll look at your inbound marketing assets and with access to your HubSpot account or Google Analytics, we should be able to identify if anything was missed or executed differently than we’d do it.”

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