Marketers Are Ruining Social Media; Expect Results From Social Media Marketing To Be Down In 2017
I think social media marketing is going to need a major upgrade, and by that I mean blow it up and start again. Everybody and their brother is using social media to get the message out and it has become a mess. If it can’t be fixed and retooled, my expectation is that this channel is going to be less and less effective in 2017.
Back in 2014, website visitors from social media were rivaling visitors from organic search engine results. That trend has since stopped and reversed. Today, visitors to our clients’ websites from social media represent a much smaller portion.
I attribute this drop to an abundance of content sprayed haphazardly across all the major social media platforms. LinkedIn, Facebook and Twitter have pushed aggressively to drive revenue through advertising, sponsored updates and promoted content.