Prediction #3 — Shortcuts On The Creation Of Inbound Marketing Tactics Impact Performance

December 9, 2016 Mike Lieberman, Chief Inbound Scientist

There Is No Easy Button When It Comes To Inbound Marketing, So Stop Looking For It

I get it; people are always looking for shortcuts. However, I’ve seen a major influx of new services, software and apps that appear to be cutting too many corners.

No, I don’t want an e-book created simply by having you look at my website. That’s not going to produce leads; it’s only going to give me a crappy e-book to give to prospects. The e-book will likely disappoint them and not get them to feel safe and hire me.

Resist the urge to cut corners next year. No, we can’t build you a 50-page website in two weeks if you want the site to support your prospects' buyer journey and get them to convert into leads for your sales team.

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Prediction #4 — Social Media Needs A Major Upgrade To Remain Viable For Inbound Marketing
Prediction #4 — Social Media Needs A Major Upgrade To Remain Viable For Inbound Marketing

Marketers Are Ruining Social Media; Expect Results From Social Media Marketing To Be Down In 201...

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Prediction #2 — Marketing Strategy Remains A Missing Element From Inbound Marketing Programs
Prediction #2 — Marketing Strategy Remains A Missing Element From Inbound Marketing Programs

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