There Is No Easy Button When It Comes To Inbound Marketing, So Stop Looking For It
I get it; people are always looking for shortcuts. However, I’ve seen a major influx of new services, software and apps that appear to be cutting too many corners.
No, I don’t want an e-book created simply by having you look at my website. That’s not going to produce leads; it’s only going to give me a crappy e-book to give to prospects. The e-book will likely disappoint them and not get them to feel safe and hire me.
Resist the urge to cut corners next year. No, we can’t build you a 50-page website in two weeks if you want the site to support your prospects' buyer journey and get them to convert into leads for your sales team.