Video Becomes Prominent In Content Marketing And Inbound Marketing

December 7, 2016 Mike Lieberman, Chief Inbound Scientist

2017 Prediction #1 – Video Becomes Mandatory Within Inbound Marketing Campaigns

No earth-shattering revelations here. Video marketing is already insanely popular as a content type, but going forward short, homemade snippets for use on social, web, mobile and email are going to be much more popular as vehicles to carry your story and engage your prospects.  

The major change that has been going on and will continue to go on is that video is becoming much more mainstream. No more need for expensive production resources, professional video resources or complex shoots. Don’t get me wrong, there will always be a place for the professional corporate video. However, when it comes to inbound marketing and content creation, the homemade variety of video can produce results with only a small investment — making the ROI extremely attractive.

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