Customer Advocacy Is Definitely Part Of Inbound Marketing

November 18, 2016 Mike Lieberman, Chief Inbound Scientist

Click-To-Close Sales And Marketing Requires Customer Advocacy To Drive Revenue

When you look at marketing, you can’t skip your customers' role in driving more business for your company. Especially today, when all of our businesses are much more transparent than ever before. If you want to get information on any company, a quick Google search produces reviews, ratings and other experiential information from real clients. Our businesses are 100% transparent.

This means you should embrace the concept of flawless delivery and start including your clients and customers in the marketing process or run the risk of having them torpedo your efforts with weak reviews or lower-than-expected ratings.

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