True Inbound Close Rate Is Actually The Percentage Of Website Visitors Who Become Customers
Inbound marketing and inbound sales are on a collision course. The revenue department is going to become the de facto approach to sales and marketing. Along with the changing structure and approach, the metrics are also changing dramatically. Close rate is NOT the percentage of people who sign your proposal docs, but rather the percentage of visitors to your website who become new customers.
As you drive up your visitor numbers through inbound marketing, you should see improvements in actual revenue and new customers at the very bottom of the funnel. You can also add value to each stage of the funnel and increase conversion rates up and down the funnel, which will impact new customers by a factor of 10. This is how you convert leads into new revenue.