Creating A Remarkable Business Is Hard, But Examples And Marketing Strategy Help
You’ve read this before, right here on this blog: If your business is not remarkable, your business is invisible. I share remarkable businesses and remarkable aspects of businesses every chance I get in a concerted effort to help all of you see what being remarkable means.
I also like to share real stories about real businesses because I think it helps illustrate exactly what it means to be remarkable, and it rarely means retooling the entire business. In fact, it usually means you have well-thought-out marketing strategies and you've made small adjustments, but the right adjustments. Here’s how Amazon made its business remarkable.