Ask Yourself These Questions If You're Not Sure Whether Your Inbound Marketing Is Working
It should be obvious if your inbound marketing is working or not, but sometimes the results can be obscure or hidden, especially in the beginning. One of the advantages of inbound marketing is access to real-time data and transparency into the performance of the program.
Regardless, if this is your first inbound effort, you might be uncertain as to the progress you're making. If this sounds like you, not to worry. Here are some questions you can ask to uncover or confirm whether your program is working or not. Keep in mind that these questions might generate different answers depending on the stage of the program (strategy, implement, optimize) and based on your priorities.