3 Questions To See If Your Website Is Ready To Produce Inbound Marketing Leads

October 24, 2016 Mike Lieberman, Chief Inbound Scientist

Your Inbound Marketing Website Should Be Outperforming Your Top Salesperson

Yes, I said it. I think your website should be outperforming your best salesperson. I’ll go one step further; if you turn your website strategy over to us, and let us do everything we need to it, I promise we’ll outperform any of your salespeople from a lead generation perspective.

If you like the sound of your website producing a ton of leads, the changes you have to make to your website need to be identified, prioritized and then executed. Not necessarily all at once, but in a thoughtful and strategic way. By using an Agile or Lean approach to your website, we can start with upgrades that have a major impact and take a minimal effort. Then, over the next few months, we can continue to make changes based on the data and results, instead of opinions and assumptions.

Here’s a great place to start. Ask yourself these three questions about your current website.

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