What Is Forensic Marketing, How Does Inbound Marketing Support It And How Do You Use It To Improve Lead Generation?
Many of the professional services have a forensic component to their offers. Accountants, lawyers and tax specialists all provide a level of forensics when it comes to their specialties. If you Google the word "forensic" you find the following definition: "of, relating to, or denoting the application of scientific methods and techniques to the investigation of crime."
Crime? What crime has been committed with regard to your marketing activities? The answer is your marketing has been criminal in its inability to create a steady, predictable, repeatable and scalable lead generation engine for your business. It’s criminal that you’ve let this go on for so long without doing something about it.