What Is Click To Close And How Does Inbound Marketing Deliver It?

October 6, 2016 Mike Lieberman, Chief Inbound Scientist

It's The Future Of Marketing, But It's Available Today!

It might be obvious to most of you what “click to close” actually means, but upon further review (a search of all-knowing Google) very little content exists on the concept of click to close. This appears to be an opportunity to discuss what should be an important concept in any inbound marketing program.

Click to close is a term that illustrates the ideal behavior for all prospects who find their way to your website. People find your company through search, personal referral, a referring website, social media or any source really, and like most people they visit your site to learn more about your company.

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