What We Talk About When We Talk About Keyword Intent

August 23, 2016 Jason Lucarelli, Director Of Search

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

Delivering the right pieces of content to the right people at particular stops in the online buying journey requires thoughtful consideration around keyword intent.

Failing to understand the intent behind the keyword you’re trying to rank for means developing the wrong kind of content. You’ll never gain the traction you want in search and likely never reach your target personas. Even if you do, you’ll likely leave them looking for a better match — the right match.

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