Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!
Your customers are on a journey. Today’s modern B2B buyers are on an empowered trek through a “choose-your-own-adventure” story as they search online for your products or services.
Inbound marketing analytics are the numbers and other data behind your marketing program that tell that story — it’s a powerful tale about the success of your marketing performance.