Inbound Marketing Helps Social Media Marketing To Be People Focused

August 12, 2016 Mike Lieberman, Chief Inbound Scientist

People Do Business With People, Not Companies; Keep That In Mind When Building Your Inbound Marketing Program

It’s easy to forget that people ultimately make purchase decisions. Marketers get distracted talking about targets, personas, profiles, demographics, and other segmentation mechanisms. In reality, a person has to emotionally connect with your business and make a decision based on how safe they feel and how acute their pain is at that moment.

Integrating social media into your inbound marketing program gives you an opportunity to refocus your marketing on the people you want to attract to your company. Social media is a very one-to-one and people-oriented marketing tactic.

When used properly, it can be much more than a distribution network for blog articles – it can be an acceleration tactic that fuels your lead generation efforts.

Previous Article
Stop Random Acts Of Marketing With Inbound Marketing Strategy
Stop Random Acts Of Marketing With Inbound Marketing Strategy

Inbound Marketing Tactics Void Of Strategy Equal Poor Results We were working with a prospect l...

Next Article
Inbound Marketing Blog Boring? 6 Ways To Make Bland Blogs Bold!
Inbound Marketing Blog Boring? 6 Ways To Make Bland Blogs Bold!

White-Hot Blog Articles Drive New Visitors And Turn Visitors Into Leads The blog on your websit...

Send inbound marketing and inbound sales content straight to your inbox! Subscribe to our blog today!

Subscribe me!