CRO: 6 Hot-Off-The-Grill Inbound Marketing Tricks To Drive Lead Gen

August 9, 2016 Mike Lieberman, Chief Inbound Scientist

Inbound Marketing Is 100% Quantifiable, And CRO Delivers Leads

If getting leads for your sales team is your thing – and it should be – then inbound marketing demands a focus on conversion rate optimization (CRO). The bad news: CRO is a specialized skill set. It takes years of experience to know exactly what to do, when to do it and how to do it.

But not to worry: Inbound marketing, when executed properly, comes along with a built-in CRO component that we call the optimize phase of our engagement. During this phase, you want your inbound marketing team to be spending at least 10%-30% of their time (and budget) on improving your lead generation.

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