How Inbound Marketing Helps Create The Ultimate Buyer Journey And Why You Should Care

August 8, 2016 Mike Lieberman, Chief Inbound Scientist

Creating The Experience Is The First Step To Getting All The Inbound Marketing Leads You’ll Ever Need

I know you don’t really care about the buyer experience. Sure you pay lip service to it and you kind of understand why it’s important conceptually but I know it’s not what keeps you up at night. What keeps you up is the lack of leads for your sales team, right?

You don’t have enough to hit your revenue goals. You don’t know what to do about it. You know cold calling isn’t right nor is it working like it used to. In fact, most of your marketing just doesn’t produce like it used to but you don’t really know what else to do. Sound familiar?

You’re not alone, CEOs across the planet are struggling with the same challenges. If only you had more leads. Let’s not dismiss this idea of the buyer journey and the prospect experience so quickly. If I told you you’ll have all the leads you need and more if only you create a truly remarkable prospect experience—would I have your attention?  I hope so.

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