How To Stay Cool When Your Inbound Marketing Metrics Are Trending Down

August 5, 2016 Mike Lieberman, Chief Inbound Scientist

Inbound Marketing Is The Only Approach That Helps You Impact Results Today

If you’re expecting inbound marketing to produce positive results every month, from every tactic, think again. No matter how good you or your inbound marketing agency is you’re going to see downward trends at some point. Don’t panic. It happens to everyone and the causes are not always related to what you did or didn’t do.

Sometimes it has to do with what other people, for instance competitors are doing. But this article isn’t about that, it’s about what you need to do to recover from downward trends in program performance. The good news is there are response techniques that can and should be applied to reverse the downward trends and get you moving back and up to the right.

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