When It Comes To Social Media, An Inbound Marketing Personality Matters

July 15, 2016 Mike Lieberman, Chief Inbound Scientist

Inbound Marketing Requires Social Media To Drive Inbound Leads

We just don’t get it as B2B marketers.

We aren’t ready for that level of commitment. We want our space. We just aren’t ready for a close relationship. We’d like to stay friends, but just friends. They deserve better than us. It’s not them, it’s us. Definitely us.

Since we market business-to-business, it’s hard for us to feel the love and loosen up a bit when it comes to marketing, especially on social media. But we don’t have a choice any longer: It’s time for us to either start showing a bit more personality or let our prospects be wooed by the charming competitor across the room.

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