How Long Does Inbound Marketing Need To Wean You Off Pay Per Click?

July 13, 2016 Mike Lieberman, Chief Inbound Scientist

As Long As It Takes To Ramp Up Inbound Marketing Lead Generation

Almost everything with inbound marketing is relative, so the answer to this question has more to do with you than with inbound. If you have a pay per click program running now and you want to get off it, then you can aggressively plan to have other, more inbound-oriented, tactics pick up the slack in as little as 30 days.

If you’re more skeptical about inbound and reluctant to turn off your current source of new website visitors, then you can design an inbound plan that allows you to ramp up inbound more slowly and, at the same time, slowly decrease your PPC efforts. How and when you do this is all about your strategy and plan.

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