Software Alone Doesn’t Make Magic; Without A Strategy And A Plan You’re Lost
Recently, at the Marketo Summit in Las Vegas, an insider told me that this was the first time in six years the I-word (inbound marketing) was used publicly at the event. This makes me feel even more confident that inbound marketing is not software platform-dependent.
You can be all in on inbound marketing and use Marketo. You can be all in on inbound marketing and use HubSpot. Your overall marketing strategy has little or nothing to do with the software you use, but you do need to use marketing automation software. The software will help you make the repeatable element of inbound marketing easier to execute and track, and enable you to optimize your tactics as you respond to the results.
The differences between the two main companies mean that Marketo is right for some businesses and HubSpot is right for others.