Inbound Marketing Leads Crave Nurturing

July 7, 2016 Mike Lieberman, Chief Inbound Scientist

Lead-Nurturing Email Workflows Vs. Educational Emails

As Chief Inbound Scientist, I’m always on the lookout for intriguing inbound marketing data, especially when it pertains to lead generation.

The Kissmetrics blog has an amazing infographic with some data about lead nurturing. Here’s a highlight that should scare you:

Companies that try to contact people within the first hour after a request are seven times more likely to have a meaningful conversation than those that wait more than an hour to follow up.

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