What's The Difference Between An Inbound Marketing Coach And A Consultant?

June 29, 2016 Mike Lieberman, Chief Inbound Scientist

Coaches Tell You What To Do And Consultants Help You Do It

If you think about a baseball team, it’s filled with coaches but they never pick up a ball, bat or glove. They just watch their players and work closely with them to improve their skills. They give them the benefit of their extensive experience. The best teams usually have the best set of coaches.

Consultants on the other hand are accountable and responsible for delivering work. They might write a marketing plan, give you a redesigned website comp or create a new funnel analysis model to help you better understand your conversion flow, but they’re doing work and delivering it to you.

Do you need help doing the work, or do you need help knowing what work to do? That’s usually the key question when deciding if you need a coach or a consultant.

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