Inbound Marketing Powers John Deere Equipment Distributor
Little’s is southeastern Pennsylvania’s premier John Deere dealer, providing licensed equipment for both commercial and residential customers. With four locations, Little’s is a prime player in a regional niche market with a heavy demand, and the company is looking to make a big impact by leveraging inbound marketing to further dominate its region.
Little’s web presence was seriously outdated and lacking any real lead-generating power. Even worse, for both current customers and prospects, the Little’s website was cumbersome and difficult to use. Based on the large size of the products-based website, it was estimated that launching the full, brand-new site could take six months. In the meantime, Little’s marketing wasn’t producing measurable results, and website lead generation remained at a standstill.
Little’s partnered with Square 2 Marketing to develop a comprehensive marketing strategy, with a priority focus on transforming its website into an inbound marketing machine.